URGENT CHROME UPDATE is classified as Win32:PUP-gen (potentially unwanted program).
What is PUP?
PUP is crapware. URGENT CHROME UPDATE have several types of unwanted behaviour:

1. Displaying popup ads.
2. Hijacking your browser.
3. Infecting your desktop shortcuts, etc.
4. Inserting ads to the web pages.

URGENT CHROME UPDATE can redirect your browser search, collect your personal information and sell it for advertising.
URGENT CHROME UPDATE is usually hard in removing. Some people could not find uninstall program for URGENT CHROME UPDATE in the Control Panel.
Sometimes URGENT CHROME UPDATE uninstaller does not work.

How URGENT CHROME UPDATE got on my computer?

Usually you got URGENT CHROME UPDATE with as part of a bundle with another tool you downloaded from the Internet. Since URGENT CHROME UPDATE manufacturer pays software developers for distributing URGENT CHROME UPDATE within their applications, URGENT CHROME UPDATE is often included as part of the installer.
Usually, you have not only one URGENT CHROME UPDATE problem, but a bunch of similar WIN32:PUPs.

How to remove URGENT CHROME UPDATE?

Step-by-step Guide for manual removal of URGENT CHROME UPDATE:

1. Uninstall URGENT CHROME UPDATE using Windows uninstallation applet (use Add/Remove Programs or Uninstall Program or Apps & features).
2. Open Task Manager to kill all "URGENT CHROME UPDATE" related processes.
3. Use Windows search to find and remove "URGENT CHROME UPDATE" files and folders.
4. Run services.msc to disable a "URGENT CHROME UPDATE" Windows service.
5. Execute taskschd.msc to get rid of "URGENT CHROME UPDATE" scheduled tasks.
6. Open regedit.exe and delete URGENT CHROME UPDATE registry keys and values.
7. Check your shortcuts on your desktop and in the Start menu for URGENT CHROME UPDATE presence. Fix infected shortcuts.
8. Remove a virus from Google Chrome.
9. Remove a virus from Internet Explorer.
10. Remove a virus from Mozilla Firefox.
11. Clean your Recycle bin and temporary files.